The Synopsis

My creative journey with CITY Laundering Co. began in 2017 as their lead videographer, charged with amplifying the brand’s voice through the lens of video. Reentering production after years away, I embraced the challenge head-on, transforming their visual storytelling with projects like customer spotlights, video testimonials, and an employee vlog series. My proudest creation, The Wash, a video podcast inspired by Hot Ones, became a bold platform for CITY to connect with audiences in a fresh, memorable way.

After a rewarding two years, a long commute led me to take a step back for new challenges closer to home. But CITY had left its mark, and our paths soon crossed again. I returned as Head of Creative for Clean & Simple Marketing—a new division that needed a clear vision and brand voice. Building this team from the ground up, we navigated growth, tackled turnover, and worked relentlessly to establish a brand our clients could trust.

Though this chapter shifted direction, the journey sharpened my skills and reinforced my commitment to creativity, excellence, and genuine connections. Looking back on nearly five years with CITY, I’m proud of what we accomplished and grateful to have helped shape a brand defined by innovation and a fierce dedication to quality.