From a young age, I’ve been driven by an entrepreneurial spirit, always captivated by the idea of building something of my own. This passion found its purpose in floral design after a class in San Francisco sparked a realization: I loved creating something that made an immediate, tangible impact. Seeing people’s genuine, in-person reactions to my work transformed this interest into something more meaningful.
Inspired, I founded VASED, a contemporary floral design brand focused on custom gifting and private events. I crafted an approach that set us apart, designing each arrangement to be a multi-sensory experience. Flowers were my medium, but the goal was always about creating memorable moments.
Building VASED has been a journey in perseverance, self-awareness, and resilience. It’s taught me the realities of business ownership and brought immense fulfillment in crafting something I could proudly call my own. Looking back, I’m grateful for a chapter filled with growth, creativity, and experiences I’ll always carry with me.
Promotional Graphics (Direction, Design, Publish)
Partial Product Line (Direction, Design, Photography)
Promotional Graphics (Direction, Design, Publish)
Social Media Graphics (Direction, Design, Publish)
Holiday Promotional Graphic (Design, Photography, Edit, Publish)
Product Photography (Photography, Edit, Publish)
Holiday Promotional Graphics (Design, Photography, Edit, Publish)
Creative Process Video (Direction, Edit, Publish)