The Synopsis

Clean & Simple Marketing emerged from the marketing department at CITY Laundering Co., an industrial laundry company. After years of successfully enhancing CITY’s brand, the textile industry began taking notice, leading to requests for marketing support. Seizing this opportunity, CITY’s leadership launched a new brand dedicated to providing external marketing services.

I was brought on as Head of Creative to lead the creative team and ensure our outputs were cohesive and impactful. Taking ownership of the visual identity for every brand we partnered with, I set high standards and delivered innovative, tailored solutions. My approach centered on nurturing my team’s growth while elevating the brands we represented, creating a ripple effect of success in the industry.