The Synopsis

A century-old business aimed to revitalize its brand and expand into new markets while honoring its legacy. When REED approached us, their logo hadn’t been refreshed in over 30 years, and they were welcoming new talent eager to drive growth. The challenge was to modernize the brand while preserving the familiarity that their long-standing relationships relied on.

As a supplier of industrial wear, REED needed an aesthetic that was both durable and appealing to the blue-collar workforce. We executed a subtle yet impactful transformation, refining the logo into a bold, enduring mark. By selecting cohesive brand colors and fonts, we crafted a visual identity that not only reinforced REED's heritage but also positioned the brand for future success in a competitive landscape.